Number 24 stock car racing under the lights
Official #24 Fan Platform

Drive with a four-time champion

Garage passes, pit box access, 1-of-1 archive memorabilia and a seat at the table — built for the fans who never left turn four. Every membership funds pediatric cancer research.

4xCup Series Championships
93Career Wins
Class of 2019NASCAR Hall of Fame
Vice ChairmanHendrick Motorsports
81Career Poles
797Consecutive Starts
4xCup Series Championships
93Career Wins
Class of 2019NASCAR Hall of Fame
Vice ChairmanHendrick Motorsports
81Career Poles
797Consecutive Starts

Tiered Access

Four ways inside the rope line

Compare all tiers

Membership

Silver Circle

$1,500/yr

Your entry into the #24 inner circle.

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Most popular

Gold Executive

$3,000/yr

Garage-level access on race weekend.

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Membership

Platinum Champion

$6,000/yr

Behind the ropes with the team.

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Membership

Hall of Fame Founder

$10,000/yr

One of one. The deepest access we offer.

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Latest Drop

Authenticated die-cast & memorabilia

Shop the store
1995 Championship 1:24 Die-Cast

Die-Cast

1995 Championship 1:24 Die-Cast

$189

Raced-Win 1:24 "Sparks" Edition

Die-Cast

Raced-Win 1:24 "Sparks" Edition

$349

1:64 Victory Lane 3-Car Set

Die-Cast

1:64 Victory Lane 3-Car Set

$74

Vintage Driver Action Figure

Action Figures

Vintage Driver Action Figure

$129

A child and caregiver in a pediatric hospital playroom

Philanthropy

Jeff Gordon Children's Foundation

Every VIP membership, raffle ticket and signed hood carries a tax-deductible component that funds pediatric oncology research, clinical trials and family support programs.

Granted to pediatric cancer research
$30M+

Granted to pediatric cancer research

Children supported since 1999
35,000+

Children supported since 1999

Partner hospitals & clinics
60+

Partner hospitals & clinics

Cents per dollar to programs
89¢

Cents per dollar to programs

Holographic COA

Every signed item ships with tamper-evident authentication.

Concierge service

Dedicated member line for scheduling and travel logistics.

Real access

Garage, pit box and suite credentials — not photo ops in a lobby.