
Official #24 Fan Platform
Drive with a four-time champion
Garage passes, pit box access, 1-of-1 archive memorabilia and a seat at the table — built for the fans who never left turn four. Every membership funds pediatric cancer research.
4xCup Series Championships
93Career Wins
Class of 2019NASCAR Hall of Fame
Vice ChairmanHendrick Motorsports
81Career Poles
797Consecutive Starts
4xCup Series Championships
93Career Wins
Class of 2019NASCAR Hall of Fame
Vice ChairmanHendrick Motorsports
81Career Poles
797Consecutive Starts
Tiered Access
Four ways inside the rope line
Latest Drop
Authenticated die-cast & memorabilia

Die-Cast
1995 Championship 1:24 Die-Cast
$189

Die-Cast
Raced-Win 1:24 "Sparks" Edition
$349

Die-Cast
1:64 Victory Lane 3-Car Set
$74

Action Figures
Vintage Driver Action Figure
$129

Philanthropy
Jeff Gordon Children's Foundation
Every VIP membership, raffle ticket and signed hood carries a tax-deductible component that funds pediatric oncology research, clinical trials and family support programs.
- Granted to pediatric cancer research
- $30M+
- Children supported since 1999
- 35,000+
- Partner hospitals & clinics
- 60+
- Cents per dollar to programs
- 89¢
Granted to pediatric cancer research
Children supported since 1999
Partner hospitals & clinics
Cents per dollar to programs
Holographic COA
Every signed item ships with tamper-evident authentication.
Concierge service
Dedicated member line for scheduling and travel logistics.
Real access
Garage, pit box and suite credentials — not photo ops in a lobby.